Mohamed Hakkar

Software Engineer & Digital Marketing Manager

Results-driven Digital Marketing Manager & IT Specialist with 10+ years of experience across the UAE and international markets. Proven expertise in SEO/SEM, paid advertising (Google Ads, Meta Ads, TikTok Ads), CRM (GoHighLevel), and WordPress development. Recognized for driving measurable business growth, improving ROI on marketing campaigns, and delivering scalable web solutions. Fluent in Arabic, English, and French, with strong communication and leadership skills.

contact@mohalife.com

Mohalife DXB GitHub

Career Timeline

Professional Experience

Emubader – Al Muraba Multaqa Marketing Management

October 2025 – Present Current

Digital Marketing and Web Developer

Emubader — Al Muraba Multaqa Marketing Management, Dubai, UAE

Build professional websites, landing pages, and sales funnels using GoHighLevel (GHL).
Manage digital marketing campaigns for clients across the UAE and GCC markets.
Develop CRM systems, sales pipelines, and automation workflows.
Plan, launch, and optimize Google Ads, Meta Ads, and TikTok Ads campaigns.
Improve conversion rates through analytics, A/B testing, and performance optimization.
Support website hosting, domain configuration, and technical infrastructure.
Collaborate with clients to implement scalable digital marketing strategies.

Nov 2023 – Aug 2024

Computer Programmer & Digital Marketing Specialist

Al Qemma Businessmen Services — Dubai

Developed and maintained company websites & databases, ensuring performance, security, and user experience.
Planned and executed digital marketing campaigns across Google, Facebook, Instagram, TikTok, and Yandex, improving engagement and conversions.
Applied SEO strategies that increased website ranking and organic traffic.
Implemented new functionalities aligned with business needs.

Feb 2023 – Aug 2023

Digital Marketing Specialist

Takfil Digital Marketing — Dubai

Created WordPress CMS websites, e-commerce platforms, and landing pages.
Delivered paid campaigns across Google, Meta, and TikTok, with improved ROI.
Designed and executed SEO/SEM strategies that improved client visibility.
Provided IT support for hosting, cPanel, server, and database operations.

IT Engineer

ETPH Iken — Algeria

Proficient in Microsoft Excel and Word.
Prepared reports, spreadsheets, and company accounts.
Prepared tender/bid documents.
Handled general office and administrative tasks.
Repaired systems and performed ongoing maintenance.
Created and managed company databases.
Planned, coordinated, and implemented security measures to protect all information.
Replaced devices and computer hardware as necessary.

Dec 2016 – Jun 2019

CEO & Founder

MB-Tech Business Office — Algeria · facebook.com/khenchela.market

Digital marketing, web services, and design for local businesses.
Organized flight and travel insurance bookings.
Managed online payment setup for clients.
Handled hotel booking and visa application services.
Managed and advertised 200+ Facebook Business Pages.

Selected Work

Projects

AhlaMarket — E-Commerce Marketplace

The first online retail marketplace for the city of Khenchela, Algeria — built end-to-end, from storefront to seller dashboard, and covered by local press at launch.

El Djadid newspaper coverage of AhlaMarket launch

Featured in El Djadid newspaper as the first electronic retail marketplace launched in Khenchela — a free platform letting local sellers list products and services across categories including real estate, hospitality, and travel.

Web Application — E-Commerce Solution

A custom-built multi-vendor commerce platform: product listings, seller registration, and account management, built from scratch as a full-stack web application.

Freelancing & Affiliate Marketing

Independent freelance work and affiliate marketing performance across platforms including Fiverr and referral programs.

Master's Final Project — AI & Computer Vision

"Convolutional Networks for Moving Object Detection and Tracking: An Application to Video Surveillance" — graduation thesis for the Master's degree in Software Engineering & Distributed Systems, University of Khenchela.